Da Vinci series launch


To launch IWC's Da Vinci watch, we created a library setting within the walls of an 18th century palace, inviting guests to immerse themselves into the world of the great artist. With the reveal of the watch happening in the library, our team had just 19 minutes to transform the garden into a setting inspired by Da Vinci. Dinner tables were set, live food stations were assembled, and the stage was built, just in time for the guests to arrive and the live show from Paris to begin.